Before you buy more traffic, define a better lead.Before you buy more traffic, define a better lead.
A practical starting point for connecting marketing activity to the opportunities your sales team can use.
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Insights
Ideas that move the conversation forward.
Practical perspectives on the decisions between attention, acquisition and long-term customer value.
3 perspectives
Before you buy more traffic, define a better lead.
The promise in your ad should survive the click.The promise in your ad should survive the click.
How to review the connection between an ad, a landing page and the next action without adding more complexity.
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Acquisition is the beginning of the conversation.Acquisition is the beginning of the conversation.
Plan email and SMS around useful customer moments, with a distinct role for each channel.
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