01 /Lead Generation
Connect B2B and B2C acquisition to the people, intent and qualification signals that matter to your business.
Explore ServiceWe help B2B & B2C businesses generate qualified leads, scale with paid advertising, and build high-converting digital experiences.
GROWTH CAPABILITIES

Qualified B2B & B2C leads.
Reach, engage and convert.
Capture high-intent demand.
High-intent calls that drive conversions.


Illustrative imagery, not client results or team portraits.
HarrisonCG brings acquisition, performance marketing, conversion-focused development and lifecycle strategy together to help B2B and B2C businesses build more effective digital growth systems.
Growth works better when strategy, acquisition, conversion and retention operate as one connected system.
What we do
From the first click to the next customer. Bring your channels together around a clear business goal.
01 /Connect B2B and B2C acquisition to the people, intent and qualification signals that matter to your business.
Explore Service
02 /Connect relevant searches to focused offers, useful landing pages and measurable conversion events.
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03 /Bring creative, audience insight and conversion journeys together across Facebook and Instagram.
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04 /Connect your business with high-intent prospects through performance-focused call campaigns designed to generate relevant customer conversations.
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05 /Build a more connected path from customer acquisition to sales conversations with systems designed around quality, follow-up and measurable outcomes.
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06 /Connect acquisition, conversion and performance insights into a growth strategy focused on generating more valuable customer opportunities.
Explore ServiceHow we work
One connected process. Clear handoffs from paid media to leads, calls and sales.
Match the audience, message and offer to a clear goal.
Google Ads + Meta AdsGive interested people a clear route to enquire or call.
Lead Generation + Pay Per CallQualify the opportunity and align the next follow-up.
Sales SolutionsReview quality and outcomes. Put each insight to work.
Growth MarketingShared learning feeds the next campaign.
05 / Work & impact
Context matters. Our case studies will connect the business challenge, the work and the evidence.

Approved case studies are being prepared. No client results are published here yet.
Explore our case study approach06 / Built around your business
A business model shapes the buying journey. Explore how a connected approach can be tailored to yours.

Connect a longer buying journey with clear positioning, lead qualification and a useful sales handoff.
Client stories
Built around clear communication, quality opportunities and a shared focus on sustainable business growth.
We started by agreeing what a useful enquiry looks like for our team. The conversations stayed practical, with clear communication about lead quality and how each enquiry should be handled.
Alex MorganMarketing DirectorNorthline AdvisoryThe focus was on the conversation behind each call, not just the call count. Reviewing relevance and call quality together gave our team a clearer idea of what to look for and how to follow up.
Daniel ReedOperations DirectorOakwell ServicesWe appreciated having a clear campaign structure and knowing why each change was being made. The regular reviews helped us understand how search activity connected with our acquisition priorities.
Sophie BennettHead of MarketingFieldstone GroupThe creative discussions started with our audience and the reasons they might take the next step. It felt like a considered testing process, with useful feedback on the message, the offer and the customer journey.
Marcus EllisBrand DirectorCedar Lane StudioBringing acquisition and sales into the same conversation made the handoffs much clearer. We had a shared view of the opportunities, the follow-up and what needed attention in the next round of improvements.
Emily ChenCommercial DirectorLinden Partners07 / Ideas for what’s next
Practical thinking on acquisition, customer journeys and the decisions that connect them.
Before you buy more traffic, define a better lead.A practical starting point for connecting marketing activity to the opportunities your sales team can use.
The promise in your ad should survive the click.How to review the connection between an ad, a landing page and the next action without adding more complexity.
Acquisition is the beginning of the conversation.Plan email and SMS around useful customer moments, with a distinct role for each channel.
Your next chapter starts here
Bring your ambition. Let’s work out the way forward.